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Aaron Montgomery Ward

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Noun1.Aaron Montgomery Ward - United States businessman who in 1872 established a successful mail-order business (1843-1913)Aaron Montgomery Ward - United States businessman who in 1872 established a successful mail-order business (1843-1913)


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[ILLUSTRATION OMITTED] In 1872, traveling salesman Aaron Montgomery Ward experimented with mail order catalogs to sell products directly to his rural customers, lowering prices by removing the middleman at the general store.
CAPTION(S): 11 photos Photo: (1 -- 2 -- color) 1872 Aaron Montgomery Ward distributes his first catalog (3 -- color) 1939 Rudolph the Rednosed Reindeer was created for the store in 1939 by copywriter Robert L.
When Aaron Montgomery Ward founded the company as a mail-order catalog shipper in 1872, he introduced the slogan ``satisfaction guaranteed or your money back'' to his merchandise.
 
 
 
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