Aaron Montgomery Ward


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Noun1.Aaron Montgomery Ward - United States businessman who in 1872 established a successful mail-order business (1843-1913)Aaron Montgomery Ward - United States businessman who in 1872 established a successful mail-order business (1843-1913)
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Aaron Montgomery Ward began selling dry goods via catalogues in 1872.
In the late 1800s, Chicago's Aaron Montgomery Ward was one of the most successful retailers in the world.
In 1872, a traveling salesman named Aaron Montgomery Ward tried something different.
In 1872, traveling salesman Aaron Montgomery Ward experimented with mail order catalogs to sell products directly to his rural customers, lowering prices by removing the middleman at the general store.
In 1872, Aaron Montgomery Ward kicked off the whole mail-order industry, which is now worth at least a hundred billion dollars annually.