above-the-line

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above-the-line

adj
1. (Marketing) denoting entries printed above the horizontal line on a company's profit-and-loss account separating the entries that show how the profit (or loss) was made from the entries showing how the profit is to be distributed
2. (Marketing) (of an advertising campaign) employing an advertising agency to use the press, television, radio, cinema, and posters
3. (Marketing) (in national accounts) denoting transactions concerned with revenue shown above a horizontal line that separates them from capital transactions. Compare below-the-line
References in classic literature ?
They had to raise enormous stones, massive pieces of wrought iron, heavy corner-clamps and huge portions of cylinder, with an object-glass weighing nearly 30,000 pounds, above the line of perpetual snow for more than 10,000 feet in height, after crossing desert prairies, impenetrable forests, fearful rapids, far from all centers of population, and in the midst of savage regions, in which every detail of life becomes an almost insoluble problem.
Their position was perhaps the happiest of all positions in the social scale, being above the line at which neediness ends, and below the line at which the CONVENANCES begin to cramp natural feelings, and the stress of threadbare modishness makes too little of enough.
I'd know that cranky capital W 'way above the line that your typewriter makes anywhere in the world," said Franklin.
The latter then disappeared entirely behind the murky veil, and the lower belt of cloud, at the same moment, lifted above the line of the horizon, which was again disclosed in a full blaze of daylight.
In one dreary, rocky waste, away above the line of vegetation, we met a procession of twenty-five mounted young men, all from America.
Toller shared the highest practice in the town and belonged to an old Middlemarch family: there were Tollers in the law and everything else above the line of retail trade.
Above the lines thus formed rose on one side the amphitheatres with their tiers of crowded benches, and on the other the long rows of carriages with the sight-seers inside and out.
Offerings include dedicated inbound tele-sales, customer winback, customer retention, welcome calls/up-sell, web collaboration and project management of supplementary direct marketing channels and above the line advertising media such as the internet, radio and television.
Halewood is spending 500,000 [pounds sterling] above the line on a two week national poster campaign this month and a two week television campaign running at the beginning of April on ITV, C4, C5 and satellite.