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Abstract numbers |
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| No longer are "the poor" abstract numbers in a slick textbook. Of the many challenges and opportunities in measuring communication, the two I think are most critical are: 1) getting leadership to understand that baseline measures are essential to determining success or just moving the needle in the right direction and 2) getting communicators to stop using abstract numbers in lieu of meaningful measures based on bottom-line-related objectives. asp (be careful to use the Abstract Search, not the Quicklinks search confusingly placed above it); you can search for the abstract numbers. |
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