direct marketing

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direct marketing

n
(Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels. Also called: direct selling
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.direct marketing - marketing via a promotion delivered directly to the individual prospective customer
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
Translations
vente directe

direct marketing

References in periodicals archive ?
Some larger consumer NL titles could qualify but since what they mail is usually clearly identifiable as ad mail, it seems to me that the discount wouldn't make a major difference in response.
Women are most receptive ( 77% read ad mail compared with 31% of men.
You can register with the DMA's Mail Preference Service to reduce the catalogs and other ad mail you receive.
And in California, the Los Angeles Times has turned to outsourcing to get anonymous e-mail addresses for classified advertisers through Ad Mail from USA.
The NAA argues that the Postal Service wanted to cut ad mail rates, by as much as 18% in some categories, in order to draw business from newspapers, making up the lost revenue with higher rates on first-class and other mail.
Arrayed against us on the battlefield: (1) newspapers and broadcast conglomerates - to whom direct marketing is a major threat - with megamillions of viewers and readers; (2) glory-hunting politicians who have introduced more than 400 bills in federal and state legislatures to limit ad mail, the access to names and the rental of lists and combat the perceived invasion of privacy.