direct marketing

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direct marketing

n
(Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the internet, or television home-shopping channels. Also called: direct selling
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.direct marketing - marketing via a promotion delivered directly to the individual prospective customer
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
Translations
vente directe

direct marketing

References in periodicals archive ?
Women are most receptive ( 77% read ad mail compared with 31% of men.
You can register with the DMA's Mail Preference Service to reduce the catalogs and other ad mail you receive.
And in California, the Los Angeles Times has turned to outsourcing to get anonymous e-mail addresses for classified advertisers through Ad Mail from USA.
Velocity Express, Birmingham, Al, was named the winner in the Ad Mail Partnership Program category for partnering with the local U.
So, too, ad mail helps pay for universal mail service in America.
The NNA met with legislative staff three times before getting language "strong enough to protect our members' concerns about the ad mail competitiveness issue but at the same time allowing the postal service to be strong in other areas so they can stay strong.
The 15-year example he sets in the Ad Mail marketplace, the millions of pieces of product samples and printed shared mail inserts, thousands of valuable solutions to mailing problems he is credited with and his current and future pro-postal activities all prove he merits it.
NET Ad Mail to The Miami Herald and El Nuevo Herald,&uot; said John Street, president and CEO of USA.