advergaming

(redirected from Adver-gaming)

advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
References in periodicals archive ?
The company's next-generation online marketing solution empowers users to create customisable adver-gaming networks that help them achieve their social, cultural, educational, marketing and advertising goals.
I wanted to do something creative, so in 1998, I decided to set up Contests2win, an adver-gaming company to organise publicity contests for brands, he says.
com, a leader in adver-gaming in the Middle East, notes that the global downturn has helped define online advertising and gaming as a more effective and cost-efficient solution to attract consumers.
We are incorporating a wider range of value-added features for adver-gaming that will establish Hyzonia.
com, a next-generation online marketing solution, has been recognized as the leading figure in adver-gaming in the Middle East by offering 'Adver-gaming As A Service', which enables advertisers to easily create and customize adver-games and run their campaigns in an adver-gaming network; giving users unprecedented easy access to them without the need for special platforms, high-end devices, downloads or complex installations.
In addition to producing our longstanding Hollywood TV and Film awards show, on the morning of our awards show, February 17th, we are putting together an interactive panel to examine the latest trends in video games addressing hot button issues such as: games as a storytelling medium, are games recession proof, adver-gaming, alternative developer financing sources, the relationship between publishers and developers, balancing time with technology and getting publishers to move quickly.
com, the recognised leader in adver-gaming in the Middle East, has announced the upcoming implementation of enhancements to its web platform to attract the estimated 38 per cent of the world's 1.
Established in August 2008, Poker Face, LLC is an online aggregator for US legal online gaming applications and adver-gaming applications.
0 technologies for online destinations with 3-D virtual platforms, adver-gaming, interactive entertainment, and social network-based viral marketing opportunities.
Its ground-breaking product suite, including GEX, a connected mobile middleware and distribution platform, and the Mobile Publishing Gateway, an integration service that allows access to real-time rich media services via mobile devices, allow it to provide wide ranging solutions to the wireless market, ranging from social networking game services, to adver-gaming, ODP and interactive mobile applications.
Since his promotion to worldwide president in 2005, he has been focused on the company's twin objectives of building an international network of offices, as well as making significant investments in emerging digital media, including Internet video, VOD, iPTV, mobile, viral, podcasting and adver-gaming.
Its ground-breaking product suite, including GEX, a connected mobile middleware and distribution platform, and INK, a mobile game development engine for interactive narratives, allow it to provide wide ranging solutions to the wireless market, ranging from social networking game services, to adver-gaming, ODP and interactive mobile applications.