advergaming

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advergaming

(ˈædvəˌɡeɪmɪŋ)
n
a method of interactive marketing in which free downloadable computer games appear on websites (often as pop-ups) to advertise a company or product
[C21: adver(tising) + gaming]
References in periodicals archive ?
Rather than examining the effect of exposure to traditional advertising, we examined changes in consumer perception of brand personality after participants played a racing advergame.
Mendiz (2010) considers advertising in virtual worlds as another type of advergame.
No Brasil, a combinacao de jogo e publicidade denominada advergame alcancou, em 2011, 3 bilhoes de dolares (CAMPI, 2012).
Marti Parreno (2005) anade otras ventajas del uso del advergame en campanas publicitarias:
Profundizar en la definicion de los conceptos de advergaming, advergame e ingame.
The Study: In this study from the University of Amsterdam, children eight to ten years old were divided into four groups: One played an advergame that promoted energy-dense snacks, a second group played an advergame that promoted fruit, the third group played an advergame that promoted a non-food product, and the fourth group played a non-advergame.
We'll look at how Matmi, a leading advergame developer, is using the gamified agile project management tool to inspire it's team, increase productivity, build culture, and at the end of the day, make better games.
Viral advergame and app specialists Koko Digital have launched a new game and Facebook application for Confused.
Derivado de esto nace el branded entertainment o entretenimiento con la marca, que consiste en crear mensajes de la marca incluidos en los medios de entretenimiento del consumidor, siendo el advergame una de sus formas (Wise, Bolls, Hyo, Arun & Meyer, 2008).
This article addresses food advertising to children, specifically one frequently used and frequently criticized tactic, the advergame.
Puede decirse, por tanto, que la diversion proporcionada por un advergame es el mejor garante de que este alcanzara a nuevos usuarios, de modo que el componente esencial para que un juego sea viral es que resulte extremadamente divertido (21).
An advergame is a game where the ad is the main subject of the game-play.