advertainment

advertainment

Online advertisements that entertain the viewer at the same time as displaying marketing material. Advertainment is usually interactive.
Translations

advertainment

nunterhaltende Werbung, Advertainment nt
References in periodicals archive ?
Advertisers are now realizing that branded content, or so called advertainment, is a very effective way to reach their target consumers - especially Millennials who consider traditional advertising intrusive," speculates Mayer.
14, 2013 /PRNewswire/ -- Elzbieta Pruszynska and Unimark/Longo today announced a strategic alliance to form a branded content company devoted to creating high-quality branded entertainment content throughout Latin America including, but not limited to, co-productions and advertainment in film, theatre, music, product/virtual placement & sponsorship, documercials, and infomercials with offices in Miami and Sao Paulo.
Rodrigo Figueroa Reyes, Founder & Chief Executive Officer, FiRe Advertainment, Argentina
Air Advertainment Air Advertainment[umlaut] Signs Exclusive Branded Snack Box Agreement.
And secondly with Advertainment Media which has been set up by Guzel Sanatlar, a leading media and advertising group in Turkey which includes Saatchi & Saatchi and Zenith Optimedia.
In Advertainment or Branded Entertainment formats, producers integrate brands in a narrative, making it essential for the further development of the plot (Schmalz, 2007, p.
Cameron Mitchell, General Manager for CineStar Cinemas in the Middle East said he was proud to announce the introduction of the new media at CineStar and that this development would be a step forward towards more innovative advertainment ideas.
The presence of non-traditional advertising [or Publicidad no Tradicional (PNT)] has been responsible for rapid changes in scripts and made room for a new, burgeoning form of advertising: advertainment.
There's more demand outside Argentina than in, so we've had to go abroad,' says Bodrigo Figueroa Reyes, president of Fire Advertainment, a Buenos Aires marketing-entertainment developer.
Beyond formal issues, Fairhurst's handiwork--which tends to cut out the female figure--would please a strange set of bedfellows: feminists who disdain the "sex sells" approach of the advertainment industry; religious leaders who cannot tolerate images of women; and even terrorists.
The chance to gain an insight into Viral Marketing attracted a packed audience of PR specialists to Birmingham to find out about word-of-mouse advertainment and its role as a new tool in the communications armoury.
The Dunk Tank billboard is the latest, most advanced demonstration to date of how billboards are interacting with social media and using gesture recognition innovations to transform the medium into a new form of advertainment.