advertising

ad·ver·tis·ing  (dvr-tzng)

n.

1. The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

2. The business of designing and writing advertisements.

3. Advertisements considered as a group: This paper takes no advertising.

---

advertising sometimes US, advertizing [ˈædvəˌtaɪzɪŋ]

n

1. (Business / Marketing) the promotion of goods or services for sale through impersonal media, such as radio or television

2. (Business / Marketing) the business that specializes in creating such publicity

3. advertisements collectively; publicity

Thesaurus

Noun	1.	advertising - a public promotion of some product or service ad, advert, advertisement, advertizement, advertizing direct mail - advertising sent directly to prospective customers via the mail preview, prevue, trailer - an advertisement consisting of short scenes from a motion picture that will appear in the near future promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas" advertorial - an advertisement that is written and presented in the style of an editorial or journalistic report mailer - an advertisement that is sent by mail newspaper ad, newspaper advertisement - a printed advertisement that is published in a newspaper commercial, commercial message - a commercially sponsored ad on radio or television broadsheet, broadside, circular, flyer, handbill, throwaway, flier, bill - an advertisement (usually printed on a page or in a leaflet) intended for wide distribution; "he mailed the circular to all subscribers" teaser - an advertisement that offers something free in order to arouse customers' interest top billing - the advertisement of a star's name at the top of a theatrical poster
	2.	advertising - the business of drawing public attention to goods and services publicizing business enterprise, commercial enterprise, business - the activity of providing goods and services involving financial and commercial and industrial aspects; "computers are now widely used in business" hard sell - forceful and insistent advertising soft sell - suggestive or persuasive advertising circularisation, circularization - circulating printed notices as a means of advertising

---

advertising

noun promotion, marketing, plugging (informal), hype, publicizing, pushing (informal) money from advertising and sponsorship

Quotations
"You can fool all the people all the time if the advertising is right and the budget is big enough" [Joseph E. Levine]
"Promise, large promise, is the soul of an advertisement" [Dr. Johnson]
"Advertising is the greatest art form of the twentieth century" [Marshall McLuhan Interview in Advertising Age]
"Advertising is a racket, like the movies and the brokerage business" [F.Scott Fitzgerald Letter to his daughter, Frances Scott Fitzgerald]

Translations

advertising [ˈædvətaɪzɪŋ]

A. N

1. (= business) → publicidad f
my brother's in advertising → mi hermano se dedica a la publicidad

2. (= advertisements collectively) → anuncios mpl

B. CPD advertising agency N → agencia f de publicidad
advertising campaign N → campaña f publicitaria
advertising manager N → jefe/a m/f de publicidad
advertising medium N → medio m de publicidad
advertising rates NPL → tarifa fsing de anuncios

---

advertising [ˈædvə^rˌtaɪzɪŋ]

n → publicité f

modif [budget, costs, revenue] → de publicité, promotionnel(le)
advertising copy → message m publicitaire
advertising agency n → agence f de publicité
advertising campaign n → campagne f de publicité
advertising manager n → directeur/trice m/f de la publicité

---

advertising

n → Werbung f, → Reklame f; he works in advertising → er ist in der Werbung (tätig)

---

advertising in cpds → Werbe-;

advertising agency

n → Werbeagentur f → or -büro nt

advertising campaign

n → Werbekampagne f → or -feldzug m

advertising media

pl → Werbemedien pl

advertising rates

pl → Anzeigenpreise pl; (for TV, radio) → Preise pl → für Werbespots

advertising space

n → Platz m → für Anzeigen

---

advertising [ˈædvətaɪzɪŋ] n → pubblicità (commerciale); (advertisements collectively) → pubblicità, réclame f inv
my brother's in advertising → mio fratello lavora nel settore pubblicitario

---

advertising → صناعة الإعلان inzerce reklame Werbung διαφήμιση publicidad mainonta publicité oglašavanje pubblicità 広告すること 광고 adverteren reklame reklama publicidade рекламная деятельность reklam ธุรกิจโฆษณา reklam yapma việc quảng cáo 广告