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Advertising Standards Authority |
Also found in: Medical, Financial, Acronyms, Encyclopedia, Wikipedia, Hutchinson | 0.06 sec. |
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Advertising Standards Authority n (Business / Marketing) an independent UK body set up by the advertising industry to ensure that all advertisements comply with the British Code of Advertising Practice Abbreviation ASA How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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In early March 2005, the Advertising Standards Authority (ASA) in
the United Kingdom--a quasi-government "truth in advertising"
watchdog--upheld a complaint against an organic group for fund raising
leaflets implying that organic foods were healthier. Using the Landbank Report, the Women's International Network
challenged P&G's environmental equivalency claims before the
UK's Advertising Standards Authority, which ruled that
P&G's claims were misleading. Their latest disagreement involves the
former's complaint to the Advertising Standards Authority (ASA)
that Gillette's advertising is misleading -- complaints that have
already been upheld in Australia and Germany. |
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