Allurer

al·lure  (-lr)

v. al·lured, al·lur·ing, al·lures

v.tr.

To attract with something desirable; entice: Promises of quick profits allure the unwary investor.

v.intr.

To be highly, often subtly attractive: charms that still allure.

n.

The power to attract; enticement.

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[Middle English aluren, from Old French alurer : a-, to (from Latin ad-; see ad-) + loirre, bait (of Germanic origin).]

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al·lurement n.

al·lurer n.

al·luring·ly adv.