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Assuring

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as·sure  (-shr)
tr.v. as·sured, as·sur·ing, as·sures
1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" Herbert J. Muller.
5. To make safe or secure.
6. Chiefly British To insure, as against loss.

[Middle English assuren, from Old French assurer, from Vulgar Latin *asscrre, to make sure : Latin ad-, ad- + Latin scrus, secure; see secure.]

as·sura·ble adj.
as·surer, as·suror n.
Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": assured the leader of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."
ThesaurusLegend:  Synonyms Related Words Antonyms
Adj.1.assuring - giving confidence
reassuring - restoring confidence and relieving anxiety; "a very reassuring remark"

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Then, upon assuring the Ass that he would not be injured, the Fox led him to a deep pit and arranged that he should fall into it.
Turning to the second page of the Trial, I found a Note, assuring the reader of the absolute correctness of the Report of the Proceedings.
He had always intended to visit him, though to the last always assuring his wife that he should not go; and till the evening after the visit was paid she had no knowledge of it.
 
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