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tr.v. as·sured, as·sur·ing, as·sures
1. To inform positively, as to remove doubt: assured us that the train would be on time.
2. To cause to feel sure: a gesture that assured her of his devotion.
3. To give confidence to; reassure.
4. To make certain; ensure: "Nothing in history assures the success of our civilization" (Herbert J. Muller).
5. To make safe or secure: "We would rather forgo certain benefits in order to be assured against certain evils" (Alfred E. Smith).
6. Chiefly British To insure, as against loss.

[Middle English assuren, from Old French assurer, from Vulgar Latin *assēcūrāre, to make sure : Latin ad-, ad- + Latin sēcūrus, secure; see secure.]

as·sur′a·ble adj.
as·sur′er, as·sur′or n.
Usage Note: Assure, ensure, and insure all mean "to make secure or certain." Only assure is used with reference to a person in the sense of "to set the mind at rest": The ambassador assured the prime minister of his loyalty. Although ensure and insure are generally interchangeable, only insure is now widely used in American English in the commercial sense of "to guarantee persons or property against risk."


(Insurance) a person who provides security for loss of life or property
References in periodicals archive ?
This is the first regional cohort of well trained and experienced quality assurors, who are proving to be of immense value in their efforts to establish internationally--based standards for academic courses and programs in their universities across countries of the region," said Abdoulaye Mar Dieye, deputy regional director for the Regional Bureau for Arab States at UNDP.
This variant has an historical perspective because the assurance is provided at intervals and the assurors usually have some time after the end of the reporting period to prepare the audit report.
Continuous assurance approaches are perceived to be expensive to design and implement, and not many assurors have the capabilities for deploying them.
To analyze client data, assurors must think in two problem spaces at the same time--the space of the analysis itself and the space of the software--and map the analysis onto the syntax of the software (Kim and Lerch 1997).
Although the potential for corrupt managers, economically interested assurors, and other breaches of objectivity will always remain, continuous assurance methodologies can identify these events, allow for multiparty process monitoring, and illuminate data inconsistencies that arise in bad or corrupt business models.
It is now widely believed that the "archival audit" where the auditor comes in at the end of the year, examines statements, and issues ex post opinions will inevitably be supplemented, if not replaced, by a more timely, close-to-the-event semi-supervisory function, where independent assurors will work with both third-party stakeholders and firms to provide new forms of assurance products (Elliot 1997; CICA/AICPA 1999; Vasarhelyi forthcoming).
The way in which assurors will be reimbursed for providing CA products is a function of demand and how that demand is met.
Currently, he actively serves on the Board of Directors of Armanino Foods of Distinction, Innovaro Corporation, and JAL/Universal Assurors.
In this situation, the most likely assurors would be the car maker's internal audit staff, who would likely do no more to assure database reliability than the following:
Micek currently actively serves on the boards of directors of Armanino Foods of Distinction, Benda Pharmaceutical, UTEK Corporation, and JAL/Universal Assurors.
For UK life assurors, banks and distributors find out which of the Australian providers might present a good partnership opportunity
Previously, he served as President of Universal Assurors, Inc.