astroturfing(redirected from Astroturfer)
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The practice of creating the appearance of grassroots support for a position, as by hiring bloggers to promote that position or establishing ostensibly independent advocacy groups.
(Government, Politics & Diplomacy) a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event
[C21: from Astroturf, the artificial grass, as this is artifical grassroots support]