(redirected from Astroturfer)
Also found in: Encyclopedia.


The practice of creating the appearance of grassroots support for a position, as by hiring bloggers to promote that position or establishing ostensibly independent advocacy groups.

[From AstroTurf.]


(Government, Politics & Diplomacy) a PR tactic used in politics and advertising in which actors are paid to display overt and apparently spontaneous grassroots support for a particular product, policy, or event
[C21: from Astroturf, the artificial grass, as this is artifical grassroots support]
ˈastroˌturfer n
References in periodicals archive ?
Then there are the greenwashers, the astroturfers, the social networking trolls, Big Pharma, climate change deniers, and more obstacles to overcome.
Or being forced to admit that their Astroturfers have forged--whole-cloth--letters against climate legislation.
With this little, but loud, group, the astroturfers create a media "echo chamber" to make it appear that the "cause" they are advertising represents the views of a much larger percentage of citizens than it actually does.