NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement
and governance for media owners, advertisers and media agencies in the UK, has signed an extension contract renewing their appointment of comScore as the exclusive partner for online media audience measurement
in the UK.
a new data venture aimed at addressing deficiencies in local market television audience measurement
11, 2014 /PRNewswire/ -- TargetSpot, the largest most advanced digital audio advertising platform, has integrated Quantcast's industry leading audience measurement
and targeting tools to gain deeper insights into its audience composition to deliver more highly targeted ads.
Germany-based GfK, a leading provider of audience measurement
services, has won a tender with Morocco's joint industry committee 'Ciaumed,' to deliver an electronic TV audience meausurement service (TAM) in the country.
Indian Broadcasting Federation ( IBF) secretary Shailesh Shah believes the jointventure between Nielsen and Kantar Market Research -- which effectively created the country's audience measurement
system -- will end up developing something that " will work" for the industry.
Summary: ABU DHABI u The National Media Council (NMC) and the Telecommunications Regulatory Authority (TRA) appointed an international consulting firm as a consultant for the initial phase of the UAEAEs TV audience measurement
Closely followings its purchase of AdRelevance (Seattle, WA) from Jupiter Media (New York) and of the eRatings (San Francisco, CA) audience measurement
service from AC Nielsen (New York), NetRatings Inc.
Dimling, Nielsen's president and chief executive, said he hoped to develop new audience measurement
systems for interactive TV systems - where viewers' control goes far beyond changing channels - whether delivered by broadcast, cable or satellite.
Internet leaders Radiate, AltaVista, Arbitron, MediaMetrix (Nasdaq: MMXI), Nielsen Media Research, OgilvyOne, DoubleClick (Nasdaq: DCLK), AdForce and Motorola (NYSE: MOT) met recently in New York City for a high-level roundtable meeting to discuss the recent debates over audience measurement
, Internet privacy and the rise of the "digital consumer.
NEW YORK -- Nielsen, the leading global provider of information and analytics around what consumers watch and buy, today announced the Media Rating Council (MRC) accreditation of its Puerto Rico television audience measurement
Kantar Media, a world leader in audience measurement
, has agreed to acquire the audio watermarking unit of Civolution, strengthening the firm's audience measurement
technologies and opening up new and exciting opportunities around second screen activation.
Market research and audience measurement
specialist GfK has been appointed to deliver an electronic TV audience measurement
service in Morocco.