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rebadge
(redirected from Badge engineering)

    Also found in: Wikipedia 0.01 sec.
rebadge [riːˈbædʒ]
vb
(Business / Marketing) (tr) to relaunch (a product) under a new name, brand, or logo
Translations
rebadge [ˌriːˈbædʒ] vt [+ product] → vendre sous un autre nom, commercialiser sous un autre nom
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This is due to the exercise of badge engineering or quite simply rebadging for short and those who are not familiar with car companies practicing this are those most prone to the kind of confusion faced when identifying or choosing a car.
Rebadging and Platform-Sharing by Brenda Williams / Automotive community
From the late 1950s BMC had become a pioneer of what is now known as badge engineering.
Elf was sign of things to come; CLASSIC CARS with IAN JOHNSON This ... by Evening Chronicle (Newcastle, England)
It's called badge engineering, it's been around for years and will continue to happen - especially as expensive new technologies such as fuel cells and hybrids become more popular.
Badge management; THE BEST OF RIVALS by The Mirror (London, England)
 
 
 
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