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bait and switch
(redirected from Bait and Switch Pricing)

    Also found in: Legal, Financial, Wikipedia 0.03 sec.
bait and switch
n.
A sales tactic in which a bargain-priced item is used to attract customers who are then encouraged to purchase a more expensive similar item.
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
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Shoppers at big box retailers would be left vulnerable to bait and switch pricing schemes, discriminated against at the register based on the card in their wallet, and forced to carry around cash at all times.
Vermont State Legislators Proposing an Assault on Consumers Who Pay ... by PR Newswire
 
 
 
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