bait and switch

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bait and switch

n.
1. A fraudulent advertising claim or sales offer for a product or service that is not available or not for sale at the stated price, made with the intention of luring customers who are then offered something else or forced to spend more money to get the same thing.
2. A deception based on a false claim or enticement that proves to be disappointing.

bait′ and switch′



n.
the practice of attracting customers to a store with bargain prices, then attempting to sell them higher-priced items.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.bait and switch - a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
marketing, merchandising, selling - the exchange of goods for an agreed sum of money
References in periodicals archive ?
You've got to pay extra attention to what he does because he's a bait-and-switch con man," Meeks added.
This seems like a bait-and-switch from the EPAs prior proposal and from assurances from the President himself and Cabinet secretaries in my office prior to confirmation for their strong support of renewable fuels.
Chapters describe bait-and-switch schemes designed to gouge diners while presenting fraudulent substitutes for the finest dining.
Domestic crowds were deliberately misled to think he's the star--a bait-and-switch that backfired on this narratively stiff but compositionaliy dazzling production, which bombed with only $20.
Costco pulled the old bait-and-switch on its customers, according to Michael Kors.
That same technique works on naked ballyhoo and has been in use for years, primarily for bait-and-switch trolling.
But when we get them into the Fleet, the disconnect between what they were promised and what they find will be profoundly disappointing--a veritable bait-and-switch scheme.
Critics are saying they tried an environmental bait-and-switch routine.
As someone who argued the case for removing Saddam's tyranny even before it became clear that the weapons didn't exist, Ajami might argue that the allegations of a Bush administration bait-and-switch regarding the motivation for war don't really apply to him.