Banner blindness - definition of banner blindness by The Free Dictionary
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The tendency of website visitors to ignore advertising banners and elements of the website that resemble advertising banners.
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Consumer time and attention is getting lower as we move from traditional to digital (think banner blindness
, low click through rates).
We wanted to look past the standard banner ads and address challenges like banner blindness
, spill over and drive more effectiveness for our campaigns and we seem to have achieved just that.