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Bill Gates
(redirected from Billou)

   Also found in: Financial, Encyclopedia, Wikipedia 0.01 sec.
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Noun1.Bill Gates - United States computer entrepreneur whose software company made him the youngest multi-billionaire in the history of the United States (born in 1955)


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In contrast to the conventional ways that business provides products and services in developed markets, selling to BoP consumers requires companies to experiment with new business models and ways of addressing what Anderson & Billou (2007) term the 4As--awareness, availability, affordability and acceptability: AWARENESS Low-income consumers are often unaware of the products companies wish to sell and are typically beyond the reach of standard advertising and marketing strategies.
00) but Bill Smith's newcomer Billou Al Maury is preferred to Gill Duffield's Sophie du Loup in a competitive maiden.
 
 
 
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