blipvert

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blipvert

(ˈblɪpˌvɜːt)
n
(Marketing) a very short television advertisement
[C20: from blip + (ad)vert]

blipvert

- A TV advertisement of a few seconds' length.
See also related terms for seconds.
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References in periodicals archive ?
You can always tell when summer is almost over because ITV bombard us with blipverts for juggernaut talent search The X Factor.
While the debut was a ragged glimpse into the raw underbelly of Scots life, melding Velvet Underground tribal beats with Phil Spector sonic melodies, their follow-up has foregone the street poetry of James's heart and wrapped little more than Black Eyed Peas-style lyric blipverts up in bland shimmery nothingness.
In an ITV1 first, the campaign will also feature blipverts - two or five second teaser adverts.
And it is more reliable measure of Boro than the tabloids with their transparent agendas and more revealing than a lifetime's worth of slanted edited highlight blipverts.
Other corporate-speak entries considered established enough for inclusion in the dictionary include dot-coms, blipverts - subliminal TV adverts of just a few seconds' duration - and straplines.
Other corporate-speak considered established enough for inclusion in the dictionary includes dot-coms, blipverts - subliminal TV adverts of just a few seconds' duration - and straplines.