Boston matrix


Also found in: Financial.

Boston matrix

n
(Commerce) a two-dimensional matrix, used in planning the business strategy of a large organization, that identifies those business units in the organization that generate cash and those that use it
[C20: from the Boston Consultancy Group, a leading firm of strategic consultants, who developed it]
References in periodicals archive ?
Divide your Boston Matrix into two scales, Mainstream>Niche and Established>Disruptive, then settle for the Mainstream/ Established quartile.
The fifth chapter concentrates on the marketing aspect of design management, outlining concepts such as Ansoff's Matrix and the Boston Matrix.
While some may see total transparency as the only truly "ethical" communication, most communication falls onto a Boston Matrix that plots the intersection of how proactively information is communicated with the completeness of that information.
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