brand image


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Related to brand image: Brand equity

brand image

n
(Marketing) the attributes of a brand as perceived by potential and actual customers
References in periodicals archive ?
Honda Holds Reign for Best Overall Brand; Porsche Dominates Luxury Categories; Adding to Other Recent Kelley Blue Book Award Wins, Subaru Receives First-Ever Brand Image Awards
Moreover, the brand image of a restaurant and the mood it evokes in patrons are critical to the development of brand loyalty.
Auto Business News-April 11, 2012--Hyundai Motor Company aims to upgrade brand image globally(C)1994-2012 ENPublishing - http://www.
The public will supply your brand image based on all these factors, even if you don't want them to.
Thus, organizations are able to enhance their financial performance and gain a sustainable competitive advantage by defining the brand image their employees are to project, and then motivating and empowering them to deliver the desired brand image to others (King and Grace, 2009; Miles and Mangold, 2004).
Eurostar International, a UK-based high speed rail service between the UK and mainland Europe, has announced new brand image service improvement for its passengers.
The new logo displays the combined company brand in capital letters, UNITED, in a custom font combined with the global mark from Continental's brand image, used since 1991.
Sudbury-based Signature Group was formed in 1989 on a premise that "your corporate or brand image should be as unique as your signature.
Brand image relates to the consumer's perception of the brand.
An executive with UBS AG (NYSE: UBS) has announced that the bank may need years to rebuild its brand image.
The Future brand image campaign that began in 2005 was designed to build the business and grow the New Holland brand, providing robust support to dealers across the country with a bold national campaign that signaled a dramatic departure from tradition.
NAI Global found the answer via a customized solution encompassing products and services available through GBC Brand Image Solutions[TM].