brand image


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Related to brand image: Brand equity

brand image

n
(Marketing) the attributes of a brand as perceived by potential and actual customers
References in periodicals archive ?
Hypothesis 4: Brand image will positively and significantly affect brand equity because of different involvement strengths.
El Salvador-based airline TACA has introduced its new brand image and a series of new services, both in-flight and on the ground, during a ceremony at El Salvador International Airport.
In a 2001 corn hybrid market brand image study conducted by Stratus Agri-Marketing Inc.
has the exclusive authority to control the brand image and advertising," said Roger Eaton, KFC President.
The unique story about the discovery of Callisto provided a basis for the development of its distinguishing brand image," says Janet Dinsmore, Callisto communications manager.
This first-of-its-kind research explores the unique relationship between nonprofit brand image and financial performance and revealed some organizations may be leaving millions of dollars in potential unearned revenue on the table.
Managing Public Relations and Brand Image Through Social Media
Thus, our purpose is to check whether the brand image that individuals associate with a specific NGO influences both fund raising and the recruitment of volunteers, using a questionnaire applied to a sample of 654 individuals.
Moreover, the brand image of a restaurant and the mood it evokes in patrons are critical to the development of brand loyalty.
Drawing on the existing literature, this study proposes that sustainable tourism profits yielded from non-repeat events are mainly rooted in the positive effects that such events have on the brand image of the destination.
Brand image can be defined as the image that the brand leaves with the consumers (Kirmani & Zeithaml, 1993).