| Dictionary, Encyclopedia and Thesaurus - The Free Dictionary 1,755,589,265 visitors served. |
|
Dictionary/ thesaurus | Medical dictionary | Legal dictionary | Financial dictionary | Acronyms | Idioms | Encyclopedia | Wikipedia encyclopedia | ? |
brand extension |
Also found in: Wikipedia, Hutchinson | 0.04 sec. |
|
brand extension n (Business / Marketing) Marketing the practice of using a well-known brand name to promote new products or services in unrelated fields Also called brand stretching How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
|
| ? Mentioned in | ? References in periodicals archive | |
|---|---|---|
While the telecom markets worldwide have been in a prolonged slump, potential growth sources include information processing services and DSL voice features, Mercer maintains--provided companies can create new models and brand extensions. We find support that consumers' attitudes towards brand extensions are driven primarily by the main effects. Other brand extensions include "Workforce Week," a weekly e-mail newsletter, "Dear Workforce," a twice-monthly e-mail newsletter, and the Optimas Awards program. |
| Dictionary, Thesaurus, and Translations |
| Free Tools: |
For surfers:
Free toolbar & extensions |
Word of the Day |
Help
For webmasters: Free content | Linking | Lookup box | Double-click lookup | Partner with us |
|---|