Brander

brand  (brnd)

n.

1.

a. A trademark or distinctive name identifying a product or a manufacturer.

b. A product line so identified: a popular brand of soap.

c. A distinctive category; a particular kind: a brand of comedy that I do not care for.

2. A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.

3. A mark burned into the flesh of criminals.

4. A mark of disgrace or notoriety; a stigma. See Synonyms at stain.

5. A branding iron.

6. A piece of burning or charred wood.

7. A sword: "So flashed and fell the brand Excalibur" (Tennyson).

tr.v. brand·ed, brand·ing, brands

1. To mark with or as if with a hot iron. See Synonyms at mark¹.

2.

a. To mark to show ownership.

b. To provide with or publicize using a brand name.

3. To mark with disgrace or infamy; stigmatize.

4. To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.

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[Middle English, torch, from Old English; see g^wher- in Indo-European roots.]

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brander n.