bricks and clicks

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Related to Bricks-and-Clicks: Click And Mortar

bricks and clicks

n
1. (Commerce)
a. a combination of traditional business carried out on physical premises and internet trading
b. (as modifier): bricks-and-clicks companies.
2. (Commerce) (as modifier): bricks-and-clicks companies.
[C20: from bricks and mortar and click, meaning an act of pressing and releasing a computer mouse button]
References in periodicals archive ?
Many retailers are learning how to successfully combine bricks-and-clicks, taking grocery orders online and then fulfilling those orders through existing supermarkets.
MeriStar was eager to find a print provider with a proven bricks-and-clicks strategy that offers unlimited online access for reordering forms and documents that could be delivered locally to their nationwide network of hotels," said Dan Beck, president of Sir Speedy.
Retailers want an integrated bricks-and-clicks strategy that ties all their systems together," said Omohundro.