CRM


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CRM

abbreviation for
(Industrial Relations & HR Terms) customer relationship management
References in periodicals archive ?
In Latin America, the concept of CRM as a software-based automation tool has only recently emerged from the shadows of the back-office enterprise resource planning (ERP) software market," said Rebecca Wilson, senior analyst with IDC Latin America.
Leveraging the similarities in the need for consulting, implementation, and operation services in the Internet service and CRM markets, Internet service firms are developing strategic initiatives to offer their clients CRM solutions," says Pooneh Fooladi, research analyst with IDC's Internet Services program.
Connelly, Jim, CRM The Internet: Classification Changes for the World Wide Web July 1998/Vol.
CDC Software, a wholly owned subsidiary of CDC Corporation (NASDAQ: CHINA) and a provider of enterprise software applications, announced today broad customer adoption of its industry-leading Pivotal CRM solution for the homebuilding and real estate industries.
CRM is a business strategy by which a company seeks to maximize the value of its products by managing the customer relationship, with specific aims to boost customer retention and increase market share, while reducing the costs of sales, marketing and customer fulfillment.
The 401(k) Company will use the Pivotal CRM for Financial Services application to create a single view of client information, minimize multiple silos of information, facilitate universal insight and improve cross-departmental communication and coordination, while ensuring exceptional customer care.
Calamos Investments wanted to replace a CRM system that had been acquired and sunset, and sought a system that would help support its rapid growth.
Davidson chose Pivotal CRM because of its financial services industry-specific functionality which will allow its employees to cultivate deeper relationships with their clients and provide exemplary customer service, as well as provide greater insight into their workflow, automate multi-step processes, and track performance.
With the selection of the Teradata CRM portfolio, the financial services provider will better analyze and personalize communications with its growing multimillion-sized customer base.
Pivotal CRM for Financial Services offers comprehensive, industry-specific solutions for the financial services industries that increase insight into operational performance, streamline processes across the value chain, and improve responsiveness to client demands.
Those demands include: technology that can link the core CRM applications of customer service, sales and marketing with other applications at play in the organisation; technology that can reduce costs; and technology that can be accessed over the Internet.
These companies represent a cross-section of companies using Saratoga's enterprise CRM software in various markets, such as financial services, insurance, chemicals, manufacturing, energy and transportation.