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Cinzano

   Also found in: Wikipedia 0.01 sec.
Cinzano [tʃɪnˈzɑːnəʊ]
n
(Miscellaneous Technologies / Brewing)™ an Italian vermouth


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With a contagiously happy face and jolly delivery he has the kind of observational material everyone can relate to; morning breath, being baffled by the wine list, the unopened bottle of Cinzano in the drinks cabinet.
He then headed the Cinzano drinks company, became general manager of Juventus, managed Italy's challenge in the 1982 America's Cup, ran the 1990 World Cup organising committee and returned to Ferrari in 1991, masterminding the revival that resulted in Michael Schumacher's five world titles.
Des Clarke's From SR To Lavvie Heid - How We Made The Break made me realise that, in all honesty, I'd rather watch commercials about Shake 'n' Vac and Cinzano than listen to Amy Macdonald sounding as if she's (still) got something stuck in her throat singing Mr Sausage Roll at BBC Scotland's inaugural Hogmanay at Pacific Quay.
 
 
 
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