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CTR
(redirected from Click-through rate)

   Also found in: Financial, Encyclopedia, Wikipedia 0.01 sec.
CTR
abbreviation for
(Engineering / Aeronautics) Control Traffic Zone: an area established around an airport to afford protection to aircraft entering or leaving the terminal area


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So, the click-through rate is a measure of the total number of ad clicks versus the total number of impressions in a period of time: Click-Through Rate % = Total Number of Ad Clicks / Total Number of Ad Impressions * 100 Let''s do the math for our #1 position bid of $3.
The browser's "what's new" page, which appears when a user upgrades to the newest version of the browser, normally sees a click-through rate of 5 percent, Ken Kovash, Mozilla's metrics chief, said Wednesday on a company blog.
 
 
 
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