banner ad

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Related to Click-through rate: cpm, Conversion rate, Cost Per Click

banner ad

n
1. (Marketing) a banner advertising a product
2. (Marketing) an advert along the top of a page of a website
3. (Computer Science) an advert along the top of a page of a website
Translations

banner ad

n (Internet) → Bannerwerbung f, → Banner nt
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References in periodicals archive ?
net features include email alerts, detailed online reports, the ability to monitor and bid on search terms, frequency caps to maintain click-through rate integrity, and even a free online toolset to help advertisers create graphic ad units.
Industry click-through rate for brokered email lists is 2.
Relevance will allow mobile operators to deliver greatly increased click-through rates from advertising placements by ensuring that the right users are presented with the right adverts at the right time.