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co-opetition |
Also found in: Encyclopedia, Wikipedia, Hutchinson | 0.02 sec. |
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co-opetition [ˌkəʊɒpəˈtɪʃən] n (Business / Commerce) cooperation between competitors in business, esp in the computer industry How to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit webmaster's page for free fun content. |
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| But most of the literature, such as the 1998 book Co-opetition (Brandenburger, et al) focuses on complementary efforts--on businesses doing different things that complement each other. MedUnite, a health care insurance co-opetition venture, is an example of competitors joining forces to accomplish tasks that each planned to do individually. On the negative side of the co-opetition equation, the competitive spirit is intense. |
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