Top 50 CONSUMABLES BRANDS IN DRUG STORES RANK BRANDS CONSUMABLE 1 Bud Light domestic beer/ale 2 Coke Classic
regular soft drinks 3 Red Bull energy drinks 4 Diet Coke low-calorie soft drinks 5 Coors Light domestic beer/ale 6 Gatorade Perform sports drinks 7 Pepsi regular soft drinks 8 Budweiser domestic beer/ale 9 Arizona canned and bottled tea 10 Miller Lite domestic beer/ale 11 Mountain Dew regular soft drinks 12 M&M's chocolate candy > 3.
In the US, Costco Wholesale Corporation has stopped restocking many lines, including Coke Classic
, Sprite and Dasani, after accusing Coca-Cola of failing to give it competitive prices.
Similarly, Coca-cola's claims that only two men know the ingredient list stands to speculation as the formula for Coke Classic
can be found on page 43 of Poundstone's book, saying it includes vanilla extract, citrus oils, and lime juice flavoring.
That segment is dominated by the core brands, primarily Coke Classic
and brand Pepsi.
Coke at FMI offered a sneak peek at Coca-Cola Zero, which is "meant to taste more like Coke Classic
than Diet Coke," and uses a blend of aspartame and acesulfame potassium.
Currently the top 10 soft drink brands in the United States are Coke Classic
, Pepsi-Cola, Diet Coke, Mountain Dew, Sprite, Diet Pepsi, Dr Pepper, Caffeine-Free Diet Coke, Sierra Mist and 7Up.
For example, the percentage gross margin (%rgm) on Coke Classic
is 13% versus 49% on the comparable store brand.
Coke recently fired McCann as agent for its Coke Classic
Remember, Coke was doing just fine until Pepsi told them (us) that they had a taste problem, which led to New Coke, which led to a shrinking market share for old Coke which led to the introduction of Coke Classic
-- the same old Coke.
In a bid to reinvigorate its flagship brand, Coca-Cola unveiled a new marketing campaign for the key relaunch of Coke Classic
The problem is Coca-Cola spends $100 million a year to promote Coke Classic
alone and the National Cancer Institute spends $1 million a year on its 5 A Day program encouraging people to eat more fruits and vegetables,'' Liebman said.
But when he said no it went, or it will go, to Geraldine Ferraro: a case-hardened centrist whose last sustained television exposure involved the endorsement of Coke Classic
or Preparation H (or some combination of the two), and a politician whose very financial disclosure statement shows that she understands our system of checks and balances.