CASH-STRAPPED car buyers are set to give budget brand Dacia
the perfect boost for its arrival on the UK market.
, which is owned by Renault and is Europe's fastest-growing automotive brand since 2004, has sold the Sandero for the past four years, though it has not been available in the UK.
With such a production capacity, Renault's new African facility will become the biggest Dacia
production site, with the Romanian car plant drawing close to its maximum capacity of 350,000 units per year.
Its makers say the newcomer will benefit from "all the fundamental qualities that have become a hallmark of the Dacia
range, namely ample cabin space, a high load capacity and robust build.
Sandero Stepway deserves to do very well.
In keeping with Dacia
's strapline of "You do the maths" - nod to its no-nonsense approach to value - TV presenter and mathematical whizz Rachel Riley was on the Dacia
stand during the CV Show for an interactive launch of the Duster Commercial.
History shows Dacia
customers tend to choose top-of-the-range versions.
While they started selling in Europe in 2004 with the Logan, Dacia
only launched in the UK in 2012, selling 35,000 cars in a year.
brand has built a strong bond with its customers based on a sense of confidence and proximity.
or "Datchya" as it should be called is Renault's Romanianbuilt budget brand but it could be the perfect buy for anyone on a tight budget looking for a new car option.
offers a car in one class for the price of one from the class below, and most of its customers are people who tend to buy used rather than new.
In 2004 Dacia
, which had not long been under Renault ownership, launched a car called the Logan.