References in periodicals archive ?
According to Rick Dearworth, Midwest regional manager for Firestone Vineyard/Foley Wine Group, the ethnic makeup of consumers in the Midwest influences their wine preferences.
Perhaps due to their European origins, Mid westerners still tend to favor imports, Dearworth said, especially with the slash-and-burn discounting that happens in the "fly-over" regions of the country, where European suppliers seldom stop for market visits.
Dearworth said there is a definite difference between selling California wines in the Midwest, versus imports.