halo effect

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Related to Devil effect: Contrast effect

halo effect

n.
An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole: "Congenial surroundings or service at a restaurant can sometimes create a halo effect for the food" (M.H. Reed).

halo effect

n
1. (Psychology) See horns and halo effect
2. (Commerce) the beneficial effect on sales of a company's range of products produced by the popularity or high profile of one particular product

ha′lo effect`


n.
a potential inaccuracy in estimation or judgment, esp. of a person, due to a tendency to overgeneralize from a single salient feature or action, usu. in a favorable direction.
[1925–30]