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Differentiator |
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Dif`fer`en´ti`a`tor
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Understanding the customer is often the key differentiator among competing businesses. According to Walker, what he sees happening is that as manufacturers all become competent as regards the functionality of their products, they are now paying greater attention to form: "The actual design, the human factors, is becoming a differentiator between what people buy and what they don't. A key differentiator, suggests Extending the Supply Chain, is in strategy and execution. |
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