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direct marketing
(redirected from Direct-marketing)

   Also found in: Wikipedia 0.01 sec.
direct marketing
n
(Business / Marketing) selling goods directly to consumers rather than through retailers, usually by mail order, direct-mail shot, newspaper advertising, door-to-door selling, telephone selling, the Internet, or television home-shopping channels Also called direct selling
ThesaurusLegend:  Synonyms Related Words Antonyms
Noun1.direct marketing - marketing via a promotion delivered directly to the individual prospective customer
marketing - the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"
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direct marketing


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A CASE STUDY Like many organizations utilizing a direct-marketing strategy, BASF's customer and prospect database contained valuable data points, especially related to ag brand usage, loyalty, and customer demographics.
Direct Marketing by Line In specific product lines, direct-marketing sales are growing faster than the segment as a whole.
The conversation will focus on attention-grabbing direct-marketing jobs produced on Xerox digital systems.
 
 
 
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