1. The establishment or alteration of business activity to conform with the goals or image of a corporation, especially in the elimination of controversial, sensitive, or potentially offensive activities or material.
2. The presentation of historical or cultural material in an expurgated or distorted fashion in an effort to appeal to a large number of tourists or consumers.

[After Walter Elias Disney and the Walt Disney Company, the entertainment corporation he founded .]

Dis′ney·fy′ (-nē-fī′) v.


vb (tr) , -fies, -fying or -fied
to transform (historical places, local customs, etc) into trivial entertainment for tourists
[C20: from the Disneyland amusement park]
ˌDisneyfiˈcation n


(ˈdɪz niˌfaɪ, -nɪ-)
v.t. -fied, -fy•ing.
to create or alter in a simplified, sentimentalized, or contrived form or manner.
[1970–75, Amer.; Disney + -fy]
Dis`ney•fi•ca′tion, n.
References in periodicals archive ?
Mr Bolland says: 'I think what Mr Chapman wants will Disneyfy the village.
he has no plans to Disneyfy the club (Disneyfy being a verb not to be confused with Gallasfy, which means to stomp and wail like a 10-year-old who has been told he's too small to ride Big Thunder Mountain).