(redirected from Disneyization)


1. The establishment or alteration of business activity to conform with the goals or image of a corporation, especially in the elimination of controversial, sensitive, or potentially offensive activities or material.
2. The presentation of historical or cultural material in an expurgated or distorted fashion in an effort to appeal to a large number of tourists or consumers.

[After Walter Elias Disney and the Walt Disney Company, the entertainment corporation he founded .]

Dis′ney·fy′ (-nē-fī′) v.
References in periodicals archive ?
See also Jacob Olupona, "Globalization and African Immigrant Religious Communities," and David Chidester, "Cross-cultural Religious Business: Cocolonization, McDonaldization, Disneyization, Tupperization, and Other Local Dilemmas of Global Signification," both in Reid, Religion and Global Culture.
The author defines the term Disneyization as "the process by which the principles of the Disney theme parks are coming to dominate more and more sectors of American society as well as the rest of the world" (p.
He then argues that the successful operation of Disneyization requires control and surveillance and explores the way in which these operate in Disneyized institutions and practices.
1999): <<The Disneyization of Society>>, The Sociological Review 47(1): 25-47.
How else to explain the Disneyization of Nathaniel Hawthorne's "Scarlet Letter," replete with sex, violence and Demi Moore and Gary Oldham skinny-dipping?