focus group(redirected from Focus test)
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Related to Focus test: concentration test
A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis.
(Marketing) a group of people brought together to give their opinions on a particular issue or product, often for the purpose of market research
a representative group of people questioned together, usually in a controlled setting, about their opinions on issues of politics, product marketing, etc.
A group of people who are taken as representative of the larger population and whose opinions on various matters are studied by market researchers or political analysts.
n → Fokusgruppe f