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Geer |
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| Mark cites research by Vanderbilt's John Geer to the effect that "negative ads tend to be more substantive than positive spots, because to be credible they must be better documented and specific. Tonight's event at Topanga's Will Geer Theatricum Botanicum brings not only relaxation but the rare chance to see and hear the world's longest stringed instrument. He moved into the world of marketing and advertising and had a long, successful career working with companies such as Rhone-Poulenc, Doane Marketing Research and agencies Geer duBois, Ketchum San Francisco, KDS Marketing and his own strategic marketing business, MacMarketing. |
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