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Generation Y

   Also found in: Encyclopedia, Wikipedia, Hutchinson 0.08 sec.
Generation Y
n.
The generation following Generation X, especially people born in the United States and Canada from the early 1980s to the late 1990s.
[Modeled on Generation X.]
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In The world according to Y, Huntley examines the values and expectations of Generation Y from her position as a member of Generation X, offering valuable insights into the 'largest youth generation in history'.
The world according to Y by Gross, Kate / Youth Studies Australia
Generation Y (known to many as echo-boomers, boomer babies, millennials, the entitlement generation, or the digital generation), by the broadest definition, numbers more than 70 million Americans born between 1977 and 2000 and accounts for approximately 21 percent of the overall workforce.
Generation Y in the workplace by Spiro, Cara / Defense AT & L
Generation Y is more technology savvy and financially literate than previous generations, and some insurers are refocusing their marketing campaigns to target these nearly 80 million future insurance buyers.
A New Generation In the Cross Hairs by Chordas, Lori / Best's Review
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