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house brand
(redirected from Generic brand)

   Also found in: Wikipedia 0.01 sec.
house brand
n.
1. A proprietary brand of merchandise sold by one retailer and often bearing the name of the retailer.
2. An item of merchandise sold under a house brand, usually at a lower price than an equivalent name-brand item.


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We used the brand name baby formulas for the first few months and then switched to the generic brand after we realized it cost 60 percent less.
The drugstores may offer many such items for fewer prices, but look if they are obscure and generic brands and the aisle end-caps also needs to be checked.
Up until recently, big pharmaceutical companies have tried to work hand in hand with smaller generic drug companies over licensing rights to drugs and even making generic brand named medicine.
 
 
 
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