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geodemographics

   Also found in: Wikipedia 0.01 sec.
geodemographics [ˌdʒiːəʊdɛməˈgræfɪks]
pl n
(Sociology) (functioning as singular) the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research


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Advertisements can be inserted, rotated and targeted "on the fly" per device or content category, or based on geodemographics.
Part of the rationale for doing the conversions is recognizing that the geodemographics around our stores lent themselves very well to that Carnival focus," Poul Heilmann, senior vice president, strategy & marketing, at Coppell, Texas-based Minyard Food Stores tells Grocery Headquarters.
The answer is being sought using recently developed methods of spatial analysis that can be applied to new sources of lifestyle data to search for and quantify the elusive neighborhood effects that are said to lie at the heart of geodemographics.
 
 
 
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