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geodemographics
(redirected from Geodemography)

    Also found in: Wikipedia 0.03 sec.
geodemographics [ˌdʒiːəʊdɛməˈgræfɪks]
pl n
(Sociology) (functioning as singular) the study and grouping of the people in a geographical area according to socioeconomic criteria, esp for market research
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Based on the old maxim that "birds of a feather flock together" geodemography uses computer models to predict buying behavior based on where Customers live.
Marketing starts with information by Tadlock, Lynn S. / Parks & Recreation
We believe our direct experience with enrollment management and our historical success with modeling and geodemography sets us apart from the long list of enrollment management consulting firms that are out there," said Doug Wofford, President & CEO of 422 Group.
422 Group Expands Enrollment Management Research and Analytic Services by Business Wire
 
 
 
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