| prime time n. The evening hours, generally between 7 and 11 p.m., when the largest television audience is available. prime  -time (pr mtm) adj. |
prime time
n
(Communication Arts / Broadcasting) the peak viewing time on television, for which advertising rates are the highest
adj primetime
(Communication Arts / Broadcasting) occurring during or designed for prime time a primetime drama
ThesaurusLegend: Synonyms Related Words Antonyms
| Noun | 1. | prime time - the hours between 7 and 11 p.m. when the largest tv audience is available clock time, time - a reading of a point in time as given by a clock; "do you know what time it is?"; "the time is 10 o'clock" |
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