green·wash (gr n w sh , -wôsh)n. 1. The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image. 2. The information so disseminated. [green + (white)wash.] |
greenwash [ˈgriːnˌwɒʃ]
n
a superficial or insincere display of concern for the environment that is shown by an organization
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