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greenwash
(redirected from Greenwashing)

    Also found in: Encyclopedia, Wikipedia 0.01 sec.
green·wash  (grnwsh, -wôsh)
n.
1. The dissemination of misleading information by an organization to conceal its abuse of the environment in order to present a positive public image.
2. The information so disseminated.
[green + (white)wash.]
greenwash [ˈgriːnˌwɒʃ]
n
a superficial or insincere display of concern for the environment that is shown by an organization
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Going beyond the greenwashing that many manufacturers and producers have fallen into in an attempt to capture the attention of those people who are aware of the dangers of parabens, alcohols and those nitrosating ingredients (SLS, DEA, MEA, TEA etc.
Notting Hill Celebrates the Third Birthday of Natural Skincare by Mark Smalls / Food/cooking/nutrition community
Consumers are becoming more savvy about greenwashing, so eco-entrepreneurs should put honesty above all else when talking up their products, or themselves.
Lessons from Etsy: tips for taking your eco-ideas online by Knoblauch, Jessica A. / E
The study suggests that greenwashing is becoming more pervasive with increasingly significant consequences for both well-intentioned consumers and for the marketplace.
'Government preparing to tackle 'greenwashing' phenomenon by Smith, Trisha L. / Real Estate Weekly
 
 
 
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