hard sell(redirected from Hard Sells)
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1. An aggressive, high-pressure method of method of selling or promotion.
2. A product, plan, or concept that people are reluctant to buy or accept: A curfew is a hard sell to college students.
3. A person or group that resists pressure to buy or agree to something.
(Commerce) an aggressive insistent technique of selling or advertising. Compare soft sell
a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell).
hard sell, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.