hard sell

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hard sell

n.
1. An aggressive, high-pressure method of method of selling or promotion.
2. A product, plan, or concept that people are reluctant to buy or accept: A curfew is a hard sell to college students.
3. A person or group that resists pressure to buy or agree to something.

hard sell

n
(Commerce) an aggressive insistent technique of selling or advertising. Compare soft sell

hard′ sell′


n.
a method of advertising or selling that is aggressively insistent and direct (opposed to soft sell).
[1950–55, Amer.]

hard sell

, soft sell - Hard sell implies an aggressive approach toward a potential buyer; a soft sell is a more subtle, suggestive approach.
See also related terms for subtle.
ThesaurusAntonymsRelated WordsSynonymsLegend:
Noun1.hard sell - forceful and insistent advertising
publicizing, advertising - the business of drawing public attention to goods and services
Translations

hard sell

n (Comm) → tecnica aggressiva di vendita
I don't like his hard sell approach → non mi piace quel suo approccio così aggressivo
References in periodicals archive ?
In a nutshell: Baseball TV series are legendarily hard sells.