Herbert Marcuse

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Noun1.Herbert Marcuse - United States political philosopher (born in Germany) concerned about the dehumanizing effects of capitalism and modern technology (1898-1979)
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We have given the logo a more modern, three-dimensional look for its aesthetic appeal and its ability to attract attention, but also because general semantics itself represents a multidimensional outlook in contrast to what Hebert Marcuse described as the one-dimensional man and consistent with a multi-valued rather than two-valued orientation.