hype

hype ¹  (hp) Slang

n.

1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.

2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).

3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" (New York).

4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).

tr.v. hyped, hyp·ing, hypes

To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.

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[Partly from hype, a swindle (perhaps from hyper-) and partly from hype(rbole).]

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hype ²  (hp) Slang

n.

1. A hypodermic injection, syringe, or needle.

2. A drug addict.

tr.v. hyped, hyp·ing, hypes

To stimulate with or as if with a hypodermic injection: "hyped the country up to a purposeless pitch" (Newsweek).

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[Shortening and alteration of hypodermic.]

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hype¹ Slang

n

(Medicine) a hypodermic needle or injection

vb

1. (intr; usually foll by up) to inject oneself with a drug

2. (tr) to stimulate artificially or excite

[shortened from hypodermic]

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hype²

n

1. a deception or racket

2. (Business / Commerce) intensive or exaggerated publicity or sales promotion media hype

3. (Business / Commerce) the person or thing so publicized

vb (tr)

1. (Business / Commerce) to market or promote (a product) using exaggerated or intensive publicity

2. to falsify or rig (something)

3. (Music / Pop Music) (in the pop-music business) to buy (copies of a particular record) in such quantity as to increase its ratings in the charts

[of unknown origin]

hyper  n

hyping  n

Thesaurus

Noun	1.	hype - blatant or sensational promotion ballyhoo, hoopla, plug promotion, promotional material, publicity, packaging - a message issued in behalf of some product or cause or idea or person or institution; "the packaging of new ideas"
Verb	1.	hype - publicize in an exaggerated and often misleading manner publicize, bare, publicise, air - make public; "She aired her opinions on welfare"

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hype

noun (Slang)

publicity, promotion, build-up, plugging (informal), puffing, racket, razzmatazz (slang), brouhaha, ballyhoo (informal) There was a lot of hype before the film came out.

verb

(sometimes with up) publicize, push, promote, advertise, build up, plug (informal), puff (up), talk up (informal) We had to hype the film to attract the financiers.

Translations

hype [haɪp]

A. N → exageraciones fpl (Comm) → bombo m publicitario
it's just media hype → no es más que una campaña orquestada por los medios de comunicación

B. VT (Comm) → dar bombo publicitario a
the much-hyped movie: Batman → la tan cacareada película: Batman

hype up

A. VT + ADV [+ product] → dar bombo a; [+ claim] → exagerar; [+ person] → excitar

B. VI + ADV → pincharse, picarse

hype [ˈhaɪp]

n → battage m publicitaire media hype

vt [+ film, book, band] → faire un énorme battage autour de
hyped up hyped-up adj (= very excited) → surexcité(e) (= very anxious) → stressé(e)

hype (inf)

n → Publicity f; media hype → Medienrummel m (inf); the concept is mainly hype → das Konzept beruht hauptsächlich auf Publicity; all this hype about … → dieser ganze Rummel um … (inf)

vt (also hype up) product etc → Publicity machen für; the film was hyped up too much → um den Film wurde zu viel Rummel gemacht (inf)

hype [haɪp] n (fam) → battage m inv

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hype [haɪp] n (fam) → battage m inv