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impulse buy |
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Inspired to take things to the next level by a new Golf Channel reality series called "Fore Inventors Only," which debuts Tuesday, don't be stunned if Newberry's "Trunk Chair," Stern's "Plumb-Bob Putter" or Peterson's CD featuring a song called "Fairways and Greens" end up as your next impulse buy at the local golf store. Selling moving and shipping supplies is a unique business in that buying boxes and tape and shipping materials is not an impulse buy. If you opt to market directly to the consumer, you'll want your ads to prompt consumers to make an immediate impulse buy. |
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